下面是小编为大家整理的计划书用英语怎么说7篇（范文推荐）,供大家参考。
时间过得太快，让人猝不及防，我们的工作又进入新的阶段，为了今后更好的工作发展，是时候认真思考计划该如何写了。想学习拟定计划却不知道该请教谁？这次漂亮的小编为您带来了计划书用英语怎么说【7篇】，希望可以启发、帮助到大家。
英文版商业计划 篇一
Contents
1: Company Overview
2: products, services and industry introduction
3: the competitive advantage of the product or service 4: industry or market
5: basic business model
6: Studio development plan (goals)
7: planned use of funds
8: Competition and Risk
9: production and management
10: service mode
11: Service and operate the facility
12: availability
13: key technical personnel
14: Market Analysis
15: Marketing and Sales
16: Research and Development
17: enterprise content management
18: Directors and officers
19: salary system and R & D expenses
20: Profit and investment proposals
一：Company Overview
Muz studio network services, Internet intermediaries nature's studio, located in Moscow ， contact telephone number is 0123456789, was established in May 1, 2013, Contact: Chen.
Muz network studios for web services, providing Moscow Chinese investors demand information collection and collation, is to provide service studio.
二：products, services and industry introduction
1, the site's development will bring in advertising revenue, but not the main source of income, website development when immature (less than 200 registered companies) charge; Website Development mature (more than 200 registered companies)， the initial price will be $ 100 per month, according to market conditions will not fall below the minimum $ 20 (small ads)， the highest not expected to exceed $ 500 per month.
2, the main source of income for sales escrow payment card direct revenue. Website Development immature (more than 200 registered companies) services provided as a free, Web Development mature (more than 200 registered companies)， each company's average service fee will not be less than 50 dollars per month.
三：The competitive advantage of the product or service
Major competitors for the Chinese-language newspaper, wide coverage has now occupied the entire Moscow Chinese market, mainly on the future development of the newspaper more fresh content driven advertising, advertising is a major business expansion in Moscow Chinese way, the newspaper printing costs and cost of sales are higher than the network.
For technical reasons, the newspaper can not provide a convenient supply and demand information online self, newspaper companies inconvenient for customers in a timely manner will release their products to the newspaper's Web site for the timely release.
Muz network services provided are: to facilitate online customers with timely communication, supply and demand information dissemination and gathering. In the pay period of service, customers can easily publish their products online, with online easy way to the emergence of supply and demand information, the site will occupy part of the supply and demand of advertising newspaper advertising market share, which is Muz network development provides a good space.
四：Industry or market
Supply and demand information network in Moscow's famous self-help websites almost none.
Muz site is supply and demand of the Moscow region's first self-help Chinese site, which make up the majority of Chinese investors in Moscow Russian master deficiencies.
五：Basic business model
Muz studio set up in the domestic site server maintenance by the members of the studio in Moscow. Website provides information includes: the Internet to find local characteristics in line with the information Moscow by Moscow, Russian media finished article. Then transferred to profit stage, using from zero from a way that will fully meet the profitability requirements.
六：Studio development plan (goals)
1) Recent Development Goal (1 year)， and gradually increase visibility, within a year, will extend its influence to the whole Moscow Chinese, free service can achieve their goals.
2) long-term development goals (2-3 years)， measures for the smooth conduct of fees, charges start from zero and gradually achieve profitability; For subsequent competitors compete effectively compete for capital for professional software development capabilities with an accumulated during the year popularity.
七：Planned use of funds
Staff costs start from the second half of the first year $ 100 $ 500 * 5 =
Transport costs in the first year $ 100 * 10 = 1000 $
The first year of internet access 50 * 10 = 500 $ $
First year of the advertising costs 50 $ * 10 = 500 $
$ 500 the first year of Dedicated Server
Total 3000 $
八：Competition and Risk
operating a variety of business ， education agents and
Newspaper sales as the main source of income comes from its main competitive pressures the company's newspaper ads and website advertising ， but its Web site technology is weak ， on the site less competitive pressure generated ， Muz Alibaba website will rely on similar but not the same service system overcome its pressure generated due to technical deficiencies 。
九：Production and management
Start early, active pull some customers to join the site and take the initiative to help them publish their products free of charge to Muz website, accumulated pre-demand information, this part of the main supply and demand information obtained through other media, in the maintenance base, and with attentive service win the trust of their Website. To maintain the link between the company and the effort to get feedback, recording as many cases of successful trading, posted to the website to encourage other companies to join.
Ready to start charging; preparation phase, the level of support in accordance with each company, Delta card payment web services, and to ensure that existing registered companies allow access for some time, and can publish their information.
Start charging when facing new companies charge a small service fee will not exceed $ 50 per month. Then have registered for the better efficiency of the company, started by family service fee.
十：Service mode
Technically site is relatively mature, the process of updating the website for technical talent requires less maintenance on the website within the company has the talent can be improved in the pre-free maintenance. Website development stage, and each company will remain frequent and regular home telephone contacts and maintain good relations with these.
十一：Service and operate the facility
Website can be updated at any one computer can access the Internet to complete, a key part of the technical maintenance also just have a computer with Internet access company will be completed. Customers are also in use on their computers via the Internet to complete.
十二：Availability
As part of the network services industry does not need to produce the desired type of industry supply channels. For the technical side, the studio itself is involved in personnel Moscow State University Department of Computer Science students can independently complete the program maintenance, and some key part of the source code for developers to solve domestic outsourcing, you need a small amount of Flash ad production staff, the cheap domestic professionals through outsourcing solution.
十三：Key technical personnel
The studio itself is a founder and technical personnel, Chen planned and implemented major work sites, Liu Jie also have a website production experience, Mark familiar Website preparation of the code, the three will serve as key management, will also be in contact business fully play its role. There are some technical maintenance workshop led by domestic Ni Zhengdong do certain aspects of maintenance, including the source code of dressing. Content on the website, will hire part-time staff updates, a non-technical work, staff costs depending on income distribution, the total staff costs around 100 dollars each month.
十四：Market Analysis
Analysis of Chinese investors in Moscow market needs of user groups is self-employed commodities get more local buyers, mature after Muz can help meet this demand, the demand for the laws and regulations related to consulting, the company registered in Moscow ， identity authentication, ticket purchase, as well as the guidance of Moscow life, etc.， Muz Website advantage by virtue of the site to meet those needs.
User group for the Chinese investors in Moscow, a small part of Moscow students. As low operating costs, the Russian general consumption level is high, the low level of domestic consumption, the use of domestic production staff and network operating costs in Moscow localized network services operating Chinese demand, profitability becomes possible, and the profit margin is higher.
十五：Marketing and Sales
Service charges fees for the purchase of the studio way passwords printed recharge card or studio personnel door service fee approach. Recharge card printing, will be outsourced to Moscow phone card sales network, using its already mature sales network prepaid card sold will achieve long-term goals to charge high user groups, user groups independently buy cards enjoy the service.
After-sales service
Door service including large companies use someone to help guide, small and medium companies to achieve active telephone guidance, individual users to give some answers online, all customer information through the Website set up registration information database to obtain the client company, the initiative will bring customers to a customer service friendly enjoy the service experience.
十六：Research and Development
The generation of new services for the development of a new network service program, the old program to upgrade services and new program development, one needs an annual $ 200 per year. Future network service program will continue to improve, and now outsourced coding in the case of funds can hire specialized technical backbone for the studio, and outsource more domestic program design studio to complete the new program requirements.
Part of the network management program research tasks will guide the completion of the studio, the studio future earnings 30% will be used to support new service development.
十七：Enterprise content management
Senior management - information update section, business and service department, technical development and maintenance department, sales department.
Information update section: two contract workers hired to complete the number of updates, released after examination.
Business and Service Department: salesman turns provide on-site services and contact the business, demand for part-time workers 10 people, in accordance with the quantity of business to receive bonuses.
Technology Development and Maintenance Department: studio executives to work for both technical maintenance personnel.
Sales: the executives and outsourcing specialized marketing agency is completed.
十八：Directors and officers
Director Chen has veto power 22 years studying at the Moscow State University, Department of Computer Science has five years of experience in the production Website, participate in the planning Muz Business Network.
Liu Jie, director of veto 22 years studying at the Moscow State University Department of Computer Science has
Making personal website experience, the ability to modify the website code, participate in the planning Muz Business Network.
Mark Board veto 21 years studying at Moscow State University Philosophy
Department website production has basic knowledge, familiar with html language, common planning Muz Business Network.
十九：Salary system and R & D expenses
Remuneration system and R & D expenses （personnel, equipment, facilities, research, office expenses, etc.）
Founder of the studio executives who, within a year before the site is not income will not leave, do not receive remuneration. Outsourcing tasks estimated expenditure does not exceed $ 200 each, employing an average of 50 dollars per person per month, six months after the employees need to be flexible Flash authoring a person, information updating a person, salesman a person.
Research and development expenses （personnel, equipment, facilities, research, office expenses, etc.）
Server rental fee $ 500
Staff costs: six months after the first year, $ 100 per month
3 computers: each worth $ 1,000 (existing)
Office space: $ 350 per month (can not)
Transportation fee: $ 50 per month
Internet: USD 50 per month
Selling expenses （channels, marketing costs, etc.）: $ 600 the first year, the second year of 2400 dollars
二十：Profit and investment proposals
the first year of negative profit $ -3,000
The second annual profit 7800-4800 = 3000
The third annual profit 21600-4800 = 16800
The fourth annual profit 36000-4800 = 31200
(Market development in accordance with the expectations envisaged development)
Funding gap: 3000 USD:
Invested $ 3,000, accounting for 10% stake out of the way for the sale of shares at any time.
Loans up to $ 3,000 loan 3 years, the return of 3600 dollars, no equity.
计划书的英语说法 篇二
Business Plan
计划书英文 篇三
A Business Plan of Promoting MOOCs among Chinese High School
Students----
Advancing the links between Chinese college and high school education
___________________________________________________________________________________
1、 Introduction
China still uses the most traditional educational systems[2]。 The Chinese Ever since MIT and Havard employed government is now slowly supporting the MOOC(Massive Online Open Courses)， it use of MOOC as it gradually become is leading the revolutionary changes of market-oriented and globalized. We believe traditional education systems[1]。 MOOC MOOC"s innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]。 institutions of higher education. However,
developing countries such as India and Most people believe that the quality of
educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 20xx[4]。 university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place.
education can be accessed cheaper and
easier.
-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China.
many Chinese institude will also use its
ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly
and feasibility in this paper.
Potential
reduced. Therefore, schools" expenditure could be reduced. Students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 Use of MOOC and its Market can listen to courses and lectures in a less
The cost for premium or high-level
education in China is lavish, and is not -
accessible for people in the lower class.
Preliminary cooperation among Chinese autonomy,
firstly ensure the authority diversity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.
It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China"s Internet is MOOC instructional methods[5]。 MOOC"s gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market.
The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT.
There on a country"s situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the Chinese internet/online the great potential of MOOC in China will education market.
likely create the world"s leading MOOC
running system High School-University 1.4
link mode?
1.3
MOOC"s competitiveness advantages Management and profitability forecast 1.4.1 Management and The basic management should be done by Universities, businesses, high school, government in a joint and consensus way. MOOC have considerable advantages that Business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.
Connectivism values schools and colleges will take MOOC into
practice,
and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. Capital courses and the utilization of data in the
and establishment of MOOC platforms. This is requirements include making
developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools.
developments of MOOC.[6,7]
1.4.2 Profitability forecast
Entrepreneurial organization Profits will be gained once courses and study materials are published online. 2.
Partnerships with institutions, digital co-overview
operations, sponsors, and advertisements Purpose: Better education that serves the could also generate income. people
In the earlier stage, profits mainly come Name of the organization: from bonuses of the operation of MOOCs. Development Department of Chinese In the later stage, profits mainly come from MOOCs
the bonuses of ipo(initial public offerings)。 Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial
chain: technology, funding, application
and teaching resources in the front end;
companies that admit the learning
experience of MOOC learners and provide
The fact is, China has yet to fulfill the
requirements of this completed industrial
chain. Meanwhile, internet business has
advancement of the links between Chinese high school and colleges education job opportunities for them in the back end. Business strategy: Introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, diversivication of resources.
Facilities needed:
courses for high school students could be advantageously shared through the network, embodying the central idea of MOOCs, which is massive and online.
Colleges and high schools for trial
operation （ schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (20xx-2020）" marketing ability and 5.1 Marketing mentioned the role of technology, plan)； foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.
3、 Products and Services
3.1 Background of research and development
education. It also mentioned that "IT has a revolutionary impact on the development of education""[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of
3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. Moreover, current courses aimed at high school students specifically fail to realize
3.1.3 -The current education reforms proposed convergence between university and high school is a breakthrough in China"s education reform[9,10]。 WeiHe Xie said ，""The current breakthrough in educational reforms proposed is the
convergence between university and high school. One of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. A change to broaden the basis of high school is needed. Including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.""[11]。
Promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming Chinese College Entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.
Most Chinese teachers stick to traditional teaching methods with a low level of
application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.
communications as well as collaboration contribute to the broken links between these two educational institutions. Promoting dialogues and strengthening cooperation are fundamental to advance the links between them.
3.1.5-Recent practices of MOOCs credit systems In Europe,
Credit Transfer and Accumulation System (ECTS) presents an opportunity to transform MOOCs – free, standalone courses – from academic novelty to meaningful qualifications. The ECTS is a standard for comparing student attainment and performance in higher education institutions across Europe. Under the
articulation mechanism, which is the basic obstructs the development of critical
the relationship between the university and 3.1.4-Inadequate and inefficient establishment of diverse and differentiated between high schools and colleges Examination. Meanwhile, MOOCs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the Lisbon Recognition Convention.
On the other hand, within Mainland China, the development of MOOC platforms has provided insights of forming a brand new MOOC credit system between Chinese colleges.
With the publication of Qinghua University’s MOOCs platform, “Xuetang Online”vice principal of the elitist university, professor Yuan Si concluded that realizing mutual credits recognition would no longer be unreachable.
To summarize, recent practices have revealed the significant potentials of building a strong MOOC credit system for not only Chinese colleges, but also the high schools.
3.2 Product patterns and development plans
Development plan one Abstract:
Advancing links between high school-required courses and college MOOCs by strengthening cooperation between colleges, high schools and MOOC development companies. The advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. Development model:
Led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. Adapting the degree of difficulty of college MOOCs to the proper level of understanding of high school students; b. Adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’；
MOOC development companies enlarge investment in technological innovation to further address the following tasks: a. Providing more individualized and interacted learning experience of high
schools;
b. Fulfilling high school students’ needs for entertainment while maintaining the quality of courses; Development plan two Abstract:
Promoting high school students’ participation in college for-credit MOOCs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of MOOC college-high school credit system. Development model: -Ensures the validity of identity authentication through:
1)Establishing proctored examination centers which organizes MOOCs final examinations at stated times every year （ one time in the first year recommended）
as between colleges and high schools through:
1) Promoting mutual recognition between existing Chinese colleges alliances (the Three Alliances for example) as the first step
2) Recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally
3、 Enlarges the number of target audiences by:
1) Increasing budgets in advertisement by colleges and high schools
2) Promoting mutual recognition between regions (the existing Chinese colleges alliances for example)
4、 Establishing high school MOOCs learning community by:
2) Improving the technical level of identity In the light of the successful running of the
biggest MOOC learning community authentication
3) Improving the technical level of online remote proctor
2、 Promotes the mutual recognition of
presently in China, the guokr learning community it is of vital to endeavor to developing “small platforms” (MOOC learning community
MOOC credits between colleges as well apart from building the “big platforms”
(MOOC platforms)。 It serves the goal of maximizing the benefits socialization learning.
Development mode:
Basically, colleges, high schools and MOOC development companies cooperate on the creation of high school MOOC learning community. The major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. Besides, MOOC development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.
Online MOOC learning community 1) Creating online clustering community and increasing budgets in perfecting the automated complementary learning tools
2) Creating incentives to encourage
academic conversations between students and providing highly individualized learning experience 3) Strengthening teachers’ academic guidance for students
4) Completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) Perfecting the existing feedback system 6) Perfecting the existing teaching modes Offline MOOC learning community 1) Establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. Organizes MOOC learning forum for high school students, MOOC teacher seminars and MOOC developer seminars regularly both online and offline
Development plan three Abstract:
While required courses are still dominant teaching experience
in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those closely related to certain college courses)。 This is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.
a. Collaborating with high schools, MOOC development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools
b. Recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms
c. Enlarging budgets in technological development to improve information processing ability of MOOCs; conducting large-scale in-depth interviews MOOC teachers to create more convenient and individualized
regions and thus writing the guide book about application of MOOCs in high school required courses by MOOC development companies 3.3 Function of the product
This product is designed to facilitate the promotion of MOOCs among Chinese high schools and advance the links between Chinese colleges and high schools. Advancing links between high school-required courses and college MOOCs, promoting high school students’
participation in college for-credit MOOCs and enlarging the application of MOOCs in high school required courses altogether will exert significant influences on advancing the links between Chinese high school and colleges. To be more specific, the functions of this product is shown as follows: a. Basic functions
1) Fulfils high school students’ huge demand for more diverse classes
2) Complements the current educational resources
3) Promotes the development of communicational skills and critical thinking ability of students through feedback.
4) Bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. Additional function
c. Fosters understanding of required courses
d. Facilitates high school students’ recognition and planning of college majors
e. Encourages academic communication between high school students’ and between high school students’ and college students
f. Performs as the preliminary studies of constructing college-high school MOOC credit system nationwide g. Promotes the informization and modernization of education
h. Promotes the “localization” of MOOCs
4、 Market Analysis Summary 4.1 Brief summary of time period i. The embryonic period: five years [13]。.
ii. The period of rapid growth:
Promotes among other colleges and high schools; estimated: three years.
iii. The period of growing maturity of the mechanism:
Popularized among Chinese educational institutions and seeks for a new level of innovation and promotion.
4.2 Time period
Period one (the embryonic period)
Market objectives:
Finishes the construction of MOOCs in top universities and starts the trial operation of college-high school MOOCs credit system.
Estimated: five years
comprehensive analysis of data and prompt Targeted mainly at top colleges; estimated:
The first year:
a. Seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. Finishes the preliminary construction of
a. Under government"s approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.
independent MOOCs platform in
conjunction with the government"s work; The fourth year: c. Advertises to win audience;
d. Cooperates with high schools who sees its potential;
The second year:
personnel training to pilot schools a. MOOCs are expected to be reachable in where the online courses have taken shape;
b. Starts the trial operation of studying
MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be
used to evaluate their academic After meeting the requirements and funds proficiency and transform into credits needed by MOOCs, its development is with
The third year:
a. Expands audience and attracts more universities and high schools for cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.
a. Provides corresponding hardware and The fifth year:
most provinces around China; promotes the integration of MOOC platforms in different areas of the country.
corresponding school-specific expected to enter a period of rapid
expansion where the number of high schools participating in MOOCs increases significantly, as the links between high
policies;
schools and colleges are gradually starts necessary redistribution of MOOC advanced. This period is also regards as the educational resources and coordinates the critical three-year development period.
development nationwide.
Period three(The period of growing
The sixth year:
With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions,
Market objectives:
different radiation range takes shape and region-specific college-high school MOOC i. credit system are expected to be driving to the maturity stage.
ii.
The seventh year:
a. The gradual formation of a polycentric pattern of Chinese MOOCs platforms of different regions; different MOOC centers establishes steady partnerships with leagues of colleges and high schools;
b. Sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; The eighth year:
With guidance of the government and
Presently, coursera, edX, and Udacity, forms three leagues of colleges that produce MOOCs. On the other hand,
Realizes the stage of maturility of MOOC platforms and MOOC mechanisms;
Focuses on the perfection and updating of MOOCs in the later development phases;
iii. Enlarges its influence and obtains more diversified educational resources by promoting Chinese MOOC mode to other areas in the world;
4.3 Assessment of the marketing ability
comprehensive analysis of the market trend,
Based on the analysis of the current major MOOC platforms and the Chinese three major college leagues of independent recruitment, four centers are estimated to become future MOOC centers. Beijing, Shanghai, Pearl River Delta Center, and Chengdu are the four candidates of best potential.
With consideration of the current division structure of Chinese IT (Information
1、 The introduction of foreign experience for domestic development: In the light of foreign company-college cooperation mode, develops the independent capability of domestic IT companies to attract greater maket shares.
2、 Achieve the goal of enlarging influence from sample to the whole and from top to the bottom:
Domestic top universitis take the leading
Technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “From each
Domestic outstanding universities take the
according to his ability, to teach according leading role of seeking cooperation with to his need”: Sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.
5 Marketing Strategy 5. 1 Marketing Plan
opertion of having MOOC courses and running MOOC college-high school credit system;
Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;
3、 Promoting the integration of platforms and diversivication of educational resources:
Enlarges the market by integration and perfection of MOOC platforms to attract larger number of IT companies and cooperative schools;
Discloses most college courses to the public in order to promote the
diversivication of educational resources; also perfects the division of labor of different schools in the MOOC platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on MOOC platforms;
5.2 Planning and development plan Provides educational resources (courses and learning materials) by the institutions of higher learning, with technological
support provided by network companiesin oder to build MOOC platforms and online student archives. Archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any
The development plan of MOOC development companies are divided in three parts below:
1、 In the intial stage, develops Chinese college-high school MOOC platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.
3、 Develops the derivatives of MOOC, such as MOOC based library, MOOC
based interactive learning multimedia
systems and individual creation of courses. 6.2 Management plan overview
6.1 Consititution of the management team:
School authorities(three): Director of courses recording (one) School Directors Operations Explorer Enterprise Square (5):
CEO (Chief executive officer) similar to the general manager, CEO, president, corporate legal representative.
COO (Chief operating officer) Executive General Manager, COO similar CFO (Chief financial officer) chief financial officer, general manager of similar financial
CTO (Chief technology officer)， CTO similar Engineer
Collection and distribution of CIO (Chief information officer)， chief information officer in charge of corporate information
A.CEO and school directors make final decision on important affairs about the operation of MOOC platforms.
B. Director of courses recording, CTO, and CIO make decisions on regular construction of MOOC platforms. C. Operations Explorer and CIO, CFO, COO decide on the daily operation and development palns of MOOC platforms. D. In the school, the Director of courses recording regularly reports the working schedule to Operations Explorer; Operations Explorer reports the financial conditions and construction schedule to school directors.
E. Internal party follows the normal mode of operation and management.
7、 Research of the developing process 7.1. Source of funding and technology in the early stage of startup
Notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.
The COP formula is:
Fixed costs (FC) + variable costs (VC) divided by number of units = production cost per item
In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.
a. Source of funding:
1) Government: Provides certain percentage of infrastructure building subsidies
2) MOOC development companies: Take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. Source of technology: In the initial stage, foreign MOOC developers are the main provider of MOOC technology and Chinese underwriting companies such as Netease focuses on its promotion. With greater
phases, Chinese colleges and MOOC development companies will be capable of developing MOOC platforms independently
7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup a. Improvement of technology
1) Infrastructure building, which primarily focuses on holding online courses;
Estimated Cost of Production Budget:
2) Hardware storage manager needed for building online database of students’ learning experience;
Estimated Cost of Production Budget:
3) Long-term research budgets for academic mentoring system;
Estimated Cost of Production Budget:
4) Research and development expenditures for derivative programs of MOOCs
Estimated Cost of Production Budget:
support financially and strategically in later b. Marketing
1) Development expenditure for cooperation with foreign MOOC platforms and participating colleges; Estimated Cost of Production Budget:
2) Trial operation of promoting MOOC to local high schools (adjacent to the headquarters of the company)； Estimated Cost of Production Budget:
3) Enlarging influence by advertising through mass media;
Estimated Cost of Production Budget:
4) Keeping necessary level of cash liquidity by managing flows of capitals,
Estimated Cost of Production Budget:
8、 Financial analysis
Note the expected income refers to the net income or net profits.
8.1. Budgets of programs in the early stage (see 7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup) 8.2 Estimated income a. Fees of courses;
Expected income: b. Issuing of verification; Expected income:
a. Charges of derivatives of MOOCs; Expected income:
b. Franchise fees for technological sharing; Expected income:
8.3 Distribution and utilization of expected income
a. Construction of MOOC platform and production of courses, Estimated:
b. Development and perfection of other functions of the platform, Estimated:
c. Marketing programs, Estimated:
8.4 Improvement plan of the financial management system
a. Forming an operational college-company financial model with reference to specific commercial agreement; b. Utilizing and perfecting the existing
online payment system; c. Opening discussions with the government on specific financial certification process;
9.Opportunity and Risk
9.1 Feasibility evaluation (advantages and disadvantages)
Assessing advantages:
1、 Goes with the tide of global development of MOOC (Massive Open Online Courses)
2、 Conforms to the current structural reform of Chinese education, noteworthily the reforms of Chinese College Entrance Exam
3、 Supports the integration of regional educational resources, fosters academic exchange and furthers educational equality within the country by promoting the educational resource sharing 4. Strengthens the links between
Chinese senior high schools and colleges by reforming traditionally disparate learning methods between these two institutions, advancing senior high school’s sense of recognition of college majors and their ability to undertake college courses
5、 Reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through advancing teachers’ informatization skills
6、 Market potentials as analyzed in the earlier parts. (See for reference)
Assessing disadvantages:
1、 Regional educational development discrepancies and different levels of promotion of MOOCs among senior high school students may exacerbate current educational inequality between regions. And
relatively low-income individuals may lack the capability to afford computers or other necessary equipments to access to MOOC platforms, meanwhile, schools in impoverished areas may be exposed to instable network connection due to financial dilemmas. To tackle these problems, it requires the government to make feasible, region-specific or community-specific arrangement of resources input and planned performance in the process of formulating plans for the informatization of education.
2、 Putting the Chinese senior high school-college MOOC credit system into practice may encounter difficulties including realizing absolute equality, as technological barriers remain to eliminate all forms of plagiarism. 3. Over internationalization of education may on the other hand stifle the continuation and
development of Chinese traditional culture
4、 Obstruction in the promotion may include the following aspects:
a. Uneven qualities of different MOOCs
b. Possible repetitive use of educational resources in MOOC platforms
c. High cost of traditional agents of network
d. Technological barriers
e. Inadequate social awareness and accepetance
5、 Personalized online learning experience requires innovation in relevant technologies
6、 Pure online learning may lead to inadequate moral education for senior high schools adolescents and impair their social functioning with lack of face-to-face communication.
Conclusion:
With thorough consideration about the
opportunity and risks of this business, we
draw the final conclusion that by actively its potential losses. As analyzed in the earlier parts of this business plan, this business will introduce a new level of quality in Chinese education, particularly in advancing the links between senior high schools and colleges. And it is estimated to become a world-known brand over the promoting MOOCs in Chinese senior high next ten years.
schools, its estimated benefits far outweigh
References.
[1]Lori Breslow, David E. Pritchard, Jennifer DeBoer, Glenda S. Stump, Andrew D. Ho, Daniel T. Seaton - Studying Learning in the Worldwide Classroom Research into edX’s First MOOC. Research & Practice in assessment, Vol-8, Summer 20xx.
[2]Veronica Diaz, Malcolm Brown, Stephen Pelletier -Learning and the Massive Open Online Course, Educase - A Report on the ELI Focus Session, May 20xx.
[3]Jiahua Wang, Jing Wang - MOOC- and its value of a gloabalizing education system to China. Accenture.
[4]Uwe Brandenburg, Jiani Zhu - Higher Education in China in the light of massification and demographic change. Arbeitspapier Nr. 97 ，Oct, 20xx.
[5]Xin Chen, Deborah R. Barnett, and Casheena Stephens- Fad or Future: The
Advantages and Challenges of Massive Open Online Courses (MOOCs) September, 20xx.
[6]Brynn Zuccaro – The Small Business Online Marketing Guide, Tips + Advice to Grow Your
Business Through Online Marketing.
[7]Rieva Lesonsky - The Entrepreneur’s Guide to Doing Business Online. Entrepreneur magazine.
[8]Long-term Education Reform and Development Plan (20xx-2020) Xinhua News Agency, Beijing, July 20xx.
[9] The Ten Hot Spots in Chinese High School Education 20xx. Journal of High School Education – New years special vol 7, December 20xx.
[10]Quick educational news(jiao xue kuai xun) Vol,212. Zhejiang University Senateof Academic Affairs. June, 20xx.
[11]Fourth Summit of Famous Secondary School Principals, May 20xx, China Education Daily.
[12]Zhang Xiuping - The Combination of Traditional Teaching Method and Problem Based
Learning The China Papers, Vol. 1, October 20xx
[13]Email chat with co-school director of Shanghai Tsinghua University.
计划书的相关短语： 篇四
1. We asked business developers to put up an alternative business plan.
我们要求业务拓展人员再提交一份商业计划书，以供备选。
2. And what economic plan would be without its executive summary?
没有行动纲领的经济计划书会是什么样？
3. A formal proposal is required for admission to a research degree.
一份正式的研究计划书是申请研究型学位的必要文件。
4. Outside of teaching, Peace Corps volunteers are required to create'secondary projects. "
在教学以外， 和平军团的志愿者还被要求去写 “ 中级计划书 ”.
5. Arnie has just presented his business plan to Sabine, a venture capitalist.
艾尔尼刚把他的商业计划书交给风险资本家萨比娜。
6. A business plan is ideally a concise, interesting, 25 - to 30 - page document.
一份理想的商业计划书应该是简洁明了， 引人关注， 篇幅为25到30页的文件。
7. Finally, the business plan needs to be spruced up and made presentable.
最后， 必须让商业计划书整洁美观、拿得出手。
8. How to become a person of influence. A Personal - Best Leadership Development Plan.
如何成为一个有影响力的人。 一份个人最佳领导能力提升计划书。
9. Checksmall print - Established locations require fund companies to issue a detailed prospectus.
细看内容：信誉好的岸外基金中心规定基金管理公司必须发出详尽的计划书。
10. Prepare proposals for selection panel meetings and note panel recommendations and decisions.
给项目评审会准备项目计划书，记录评审建议和评审决议。
11. Does company able to provide valuation report and business plan?
公司能否提供公司评估书和商业计划书？
12. Instead, offer constructive criticism and give him another pass at the proposal.
相反， 你应该给予建设性的批评，让他对这份计划书再过一遍。
13. Attached please find the draft product plan for your review and comment.
附上产品计划书的草稿，请审查及评价。
14. It forces you to identify your ( and your company's ) strengths and weaknesses.
商业计划书促使你找出自身 ( 以及你的公司 ) 的优势和弱势。
15. Here is a leaflet giving full particulars of the plan.
这是一份叙述详细的计划书。
计划书英文 篇五
In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.
The restaurant name: Hand-Pulled Noodle Master house
Location: Keelung city love three road near the McDonalds
Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.
Subject and object: in the vicinity of the office workers and students.
Once customers: Keelung temple tourists.
Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.
Competition: near the fast food industry and 7-11.
Market analysis:
The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.
2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.
3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.
Expenditure and net profit:
Shop cost: NT $12 million (the same below)
One month store rent: 100 thousand
Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan
Employee salary:
Field salary: 19000 yuan (a month)， the number of 5, 95000 yuan a month
The 24000 yuan (a month)， the number of 3, 72000 yuan a month
The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan
Total amount: 179800 yuan
Water and electricity gas:
Electricity bill: 80000 yuan a month 40000 yuan
Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month
Total amount: 49600 yuan
Food ingredients:
Face: 2500 yuan a day, 75000 yuan a month
Dish money: 2000 yuan a day, 60000 yuan a month
Meat: 5500 yuan (two days)， a month 82500 yuan
Miscellaneous: 1000 yuan (one day)， 30000 yuan a month
Seafood: 3500 (one day)， 105000 yuan a month
Total amount: 352500 yuan
Drinks:
Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month
Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month
Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month
Total amount: 6675 yuan
Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan
According to the current estimate of about two and a half can be returned to
英文留学计划书 篇六
I am a student, graduated from BaoYang middle school, Nanning, GuangXi autonomous region, in 20**。 I am still studying in high school now, because I was not enrolled by the ideal university last year. Recently, I have a dream to study abroad. Then I search online and find that it is more convenient and suitable for me to go to New Zealand for study.
First, New Zealand is a multicultural country, which has the most advanced education in the world. Second, the tuition is lower than other countries’， which I think is more reasonable for me. Finally, the climate of New Zealand is similar with the climate of the South of China. Considering above reasons, I told my parents my plan on going to New Zealand for study, and my parent agreed with me.
As a girl, I like preschool education since I was young. Nowadays, Chinese parents, who want their children to get better education, pay more attention to preschool education. If I study specialized curriculums on preschool education, I will go back China and work hard on preschool education after leaving college.
My plan is as follows: first, I plan to study English in language institute for about a half year in New Zealand. Then, I will study specialized curriculums on preschool education.
I believe I have the ability of study abroad, because I have finished all high school curriculums. Besides, my parents both have job and have rich income, so they will support me to finish my study. After finishing my study, I will return to my homeland and work on preschool education, so as to realize my life value. 出国留学计划
我是江苏省南京市XX中学20**年高中毕业生，由于未被理想大学录取，我一直在XX中学复读。自20**年起，我受同学的影响，产生了出国留学的念头，于是我通过上网了解到去新西兰留学有比较多的优势。首先，新西兰是一个多元文化的国家，具有世界先进的教学水平；第二，留学费用比其他国家较低、较合理；第三，气候也与我国南方差不多。
因此，我向父母提出拟到新西兰留学的愿望，得到了父母的`支持。因为我是女孩子，从小就喜欢幼儿教育。且现代中国的家长对小孩的教育要求比较高，我如果能到新西兰学习幼儿教育专业课程，学成回国后一定能在幼儿教育事业上有作为。
所以，我决心到新西兰留学，打算先用半年的时间到语言学院专修英语，过好语言关，再进行幼儿教育专业课程学习。我相信我已经过三年高中课程的学习，又经过一年的复读，在学习能力和知识水平上有了一定的基础。同时我父母都有固定的工作和较丰厚的收入，在留学经费上也会得到父母的全力支持。因此，我一定能较好地完成留学课程。学成回国后，我一定能实现我从事幼儿教育的愿望，并能在幼儿教育事业上实现我的人生价值。
计划书英文 篇七
20**in marketing plans ，
Work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market shares and profits Contribute to higher performance indicators for the new product line with the red.
but in marketing, and there
are some problems that need in this years work to improve and perfect.
the marketing department last year in accordance with market developments and achievements of the rivals sale, and sketched the objective Below 40% to be grazing：market share of profits reached a new product Contribute to higher x%。
income tax on profits Contribute to higher goods to x%。
second, support and supplement the work to make up for a years work, and to better accomplish the objectives, should do well in the following work （ A） unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ；
ii let the market Things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ； history3 set up for market development, and reduce the need to (B)
（ Two ）In place marketing, to the market in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market.
the marketing department personnel to perform the following work：
（ 1 ） through comprehensive research and market order and pertinently bring out the market promotion scheme ；
（ agent to collect 2 ） competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed （ Three ） guidance to the standardized construction market and promoting the healthy and steady development ；
（ four ） pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.
（ five ） on-time and comprehensive publicity and implementation of the company policy to promote a persons capacity ； （ six ） in the market practice and collation Best cases, the method to sum up experience and recommend Three 。
full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years marketing plan to increase the manning of the following posts ( meet the demand.
the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six Three, the schedule
1 。promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system
brand promotion strategy.
the brand image （1 ） （ 2 ） product is passed down if Competitive price.
for example, our "apple" brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive "identity" ； "apple" brand positioning is the needs of wage earners in the price to more than the same price advantage.
2 。of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network The second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives.
Three 。marketing （ one） actively using internal promotion and recruitment web site of the enterprises and brand.
（ two ） in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.
（ three ） an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.
（ four ） use of various forms and the Four, progress in the marketing department for the work of the content of the work schedule 1 as follows.
specific 。the first quarter of the work of the first quarter of the work schedule.
one：sure this years publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes Seven：planning to launch the activities of the prizes 。
The second quarterly progress Second: one：planning to launch promotion activities.
The second quarter ； series of promotional activities carried out two Three 。
the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four 。
progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary The above are my plans.
thank you in 2011 in marketing
Lingda 20** in january 3
推荐访问:计划书 英语 计划书用英语怎么说7篇 英文版商业计划 英文版商业计划书